If you’ve decided that mlm software is the way to go for your business, congratulations. A little bit of automation goes a long way. You have to understand that MLM empires rise and fall based on reputation. It doesn’t really matter how tight of a ship you run. It doesn’t really matter how regular you are in paying people and making sure that you do things ethically. All of that doesn’t really matter all that much once somebody becomes upset enough with your operations to smear. You see, in this industry, perception is reality. You really have to go out of your way to manage the reputation of your business. In fact, it’s your most precious and important asset.
Do yourself a big favor and make sure you invest in the right tools as well as assets to ensure that your multi-level marketing empire is perceived as an ethical, trustworthy and thoroughly professional establishment. You have to keep it at that level, otherwise everything can fall apart very quickly. You have to make sure that everything is on the up and up, and it must be manifest in its appearance as well as in its operations.
Put simply, you don’t want critics of your company or the multi-level marketing business model in general to have any reasons for doubting your particular MLM business. This is why you need to pick not just your MLM software to automate your operations, but you need to pick the right software package. Pay attention to the following.
Track record covering your niche
The first thing that you need to do when choosing among different software packages is to determine whether the company behind the package has a track record in covering your industry. You should see red flags when you discover that the company offering that mlm system started offering the software two months ago. Usually, in these types of situations, they only offer the software because they custom-programmed for a company within the industry, and they ended up recycling some of the concepts in coming up with their own software.
Regardless whether this is legal or not, the bigger problem for you is that the fact the company is completely wet behind the ears as far as your particular industry is concerned. You should definitely be concerned about the relative newness of the company behind the MLM software you think you’re buying.
Extensive list of practical features
Make no mistake about it, MLM software, just like any other software package out there in the market, can bombard you with features. Coming up with a list of seemingly impressive features is not hard for the typical software package. However, if you read between the lines and you cross-reference those features with what you are actually going to be doing with the software, those long lists of features and functions are not all that impressive. In fact, they look downright deceptive and sleazy.
Look for practical features. Look at the way you typically handle your multi-level marketing business and see whether the software package handles all of them plus more. If it’s able to do this, then you are dealing with the right software package.
The right MLM software must be easy to customize. In fact, it must be designed from the ground up with some level of customization in mind. If, on the other hand, the software has to essentially get gutted, or requires some extensive recoding just to be customized, it’s probably not worth the brother.
Easy installation from server to server
In the life of a typical MLM company, don’t be surprised if you’re going to be upgrading from server to server, from one data center to another. Whether you’re doing this for privacy purposes or for security purposes, it doesn’t really matter. What matters is the software you’re using to operate as the backbone of your operations is able to accommodate different domains, different programs and different servers. It must be able to do all of these without you spending money hand over fist, hiring contractors for each fresh installation.
Overwhelmingly positive online reviews
Let’s get one thing clear here, even the most perfect product on the planet is bound to get one negative review. Let’s face it, there are a lot of haters out there; there are a lot of unhappy people that get off simply putting down whatever product they bought or activity they’re engaged in. That’s what they’re into, they are just negative unhappy people.
Don’t be surprised if the MLM software you’re thinking of buying has a few negatives reviews. That’s just the nature of the game; that’s just the way it is. There’s nothing you can do about it. Somewhere down the road, somebody didn’t wake up on the right side of the bed and decided to post a not so positive review on the Internet. In many cases, they might just choose to post outright nasty reviews.
You need to read between the lines. You need to look at the totality of the reviews for the product that you are thinking of buying. If you notice that the reviews for the MLM software, you’re thinking of using for your business is overwhelmingly positive, you might want to look closer. Look closely when the posts were made. Look at the writing style. Look at the things that they write about.
If you are convinced that these were written by different people at different times, talking about different positive aspects of the software, while using the software in different contexts, then you can be rest assured that these are legit reviews. If you are faced with that situation when there’re overwhelmingly positive online reviews for the software, it’s probably a good idea for you to pick it up. Chances are the reviews are legit.
You know you’re in trouble when you buy software that requires you to buy new computers every time you need to scale it up. This is going to be a problem. If it has a really clunky database that requires hardware, the MLM software can become quite an expensive proposition, indeed.
Insist on a software that doesn’t require additional hardware even if your multilevel marketing enterprise expands a thousand percent. If the software can cover one participant, or a hundred thousand participants, without you scaling up in terms of equipment, you know you are dealing with a pretty good piece of MLM software.
Clear and concise reports that can drill down
Not everybody is a data geek, not everybody gets turned on by the tremendous amount of detail. Most people stick to the basics, especially when it comes to money.
Most people who participate in multi-level marketing are concerned primarily with how much money they made within a particular period of time. They want to be able to see how big their down line is. They want to see their overall total sales and the trends in sales. That’s it. Pretty basic, pretty straightforward. However,
However, other people are really looking for detailed information because they are more meticulous due to the way they recruit their network. They also tend to look at the numbers, so they can plan their moves in a way that they can scale up very quickly while maximizing their resources. Not surprisingly, these are the types of people that tend to be more successful with multilevel marketing campaigns and networks, and business in general.
You need to be able to accommodate both. That’s why the right MLM software for your business must be able to not only produce concise and clear reports, but these reports can be easily opened up to drill down into the nitty-gritty of those particular campaigns.
Keep the features above in mind when looking for MLM software. You might be thinking that finding the right software package is pretty straightforward and simple. You might get in over your head; you might be going about it with the wrong assumptions. Make sure the make things easy on yourself by allowing yourself to be guided by the practical considerations described above. They are definitely based on long experience.
List of successful MLM business: